Independent student platform. Not affiliated with Indiana University Bloomington.
Independent student platform. Not affiliated with Indiana University Bloomington.
IU · Course
3 credits · Business (Kelley) (BUS)
Focuses on the role of research in marketing decision making. Topics include defining research objectives, syndicated and secondary data sources of marketing information, exploratory research methods, survey research design, observational research techniques, experimental design, sampling procedures, data collection and analysis, and communicating research findings.
Official course information from Kelley School of Business course catalog · Last checked Oct. 2026. Being in the catalog doesn't mean it's offered every term. Ratings and reviews are from College Actually students. College Actually is independent and not affiliated with Indiana University.
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