Independent student platform. Not affiliated with Indiana University Bloomington.
Independent student platform. Not affiliated with Indiana University Bloomington.
IU · Course
3 credits · Business (Kelley) (BUS)
This course is designed to introduce students majoring outside of the Kelley School of Business to the field of advertising and promotion. Focuses on examining the factors impacting consumers’ receptivity to marketing messages and purchase behavior. Developing competitive marketing strategies, persuasive messages, and appropriate media vehicles for delivering them are covered. Emphasis on practical application of these concepts through course-long development and presentation of an Integrated Marketing Communications Plan.
Official course information from Kelley School of Business course catalog · Last checked Oct. 2026. Being in the catalog doesn't mean it's offered every term. Ratings and reviews are from College Actually students. College Actually is independent and not affiliated with Indiana University.
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