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Independent student platform. Not affiliated with Indiana University Bloomington.
IU · Course
3 credits · Business (Kelley) (BUS)
This course is designed specifically for students majoring outside of the Kelley School of Business who are interested in retailing. The course objective is to critically analyze the marketing processes and strategic decisions made by major retail firms directly or indirectly associated with the retailing industry. The course examines business challenges related to driving shareholder value through merchandising practices, inventory management, advertising and promotional techniques, and multichannel opportunities.
Official course information from Kelley School of Business course catalog · Last checked Oct. 2026. Being in the catalog doesn't mean it's offered every term. Ratings and reviews are from College Actually students. College Actually is independent and not affiliated with Indiana University.
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