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The Bachelor of Arts in Media will teach students how media operates in our current era to shape society and how to think about it in new and innovative ways. They will learn how to communicate verbally and visually across multiple media platforms, practicing how to critique and apply media design across these different areas. Students will be taught how these practices can affect and inform the beliefs, attitudes, values, identities, and behaviors of individuals, groups, and the public. Undergraduates will also learn how to interpret and evaluate media information from a critical perspective, so they can better understand how to use media wisely and ethically. The goal is for students to become informed citizens in the global digital world.
The major is flexible in design and incorporates foundational, theoretical, and skills coursework focused on the convergence of information technologies such as the rapid evolution in the fields of cinema, advertising, telecommunications, digital media, game design, and other emerging media platforms. Students pursuing a degree in Media will complete a core of foundational coursework as well as a concentration of their choosing. Students can tailor their degree to their interests while also gaining the basic, foundational insights for any successful media.
Media majors can choose one of the following seven concentrations:
Cinema and Media Studies
Fashion Media
Film, Television and Digital Production
Media Management and Law
Media Science
Media Technologies, Games, and Culture
For more information visit the departmental website.
Entertainment and Sports · Journalism, Media, and Communication · Marketing, Advertising, and Public Relations
From IU's career guides: ideas to explore, not where graduates ended up.
Official program information from IU Explore Programs · Last checked Oct. 2026. Ratings and reviews are from College Actually students. College Actually is independent and not affiliated with Indiana University.
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