Independent student platform. Not affiliated with Indiana University Bloomington.
Independent student platform. Not affiliated with Indiana University Bloomington.
This program provides a solid foundation in how media advertising works, blending big-picture ideas with real-world skills for anyone looking to break into the advertising industry.
The curriculum is built to teach students how to use marketing and communication strategies to build smart, effective ad campaigns that resonate with audiences.
Students in this major selection one of the following concentrations to specialize their degree.
Advertising Planning and Management
Creative Advertising
Through a flexible curriculum and robust selection of courses, you can tailor your degree to your interests while also gaining the basic, foundational insights any media advertising scholar needs to succeed.
Linked codes have a College Actually course page. Check the bulletin for the full requirements.
Arts and Design · Journalism, Media, and Communication · Marketing, Advertising, and Public Relations
From IU's career guides: ideas to explore, not where graduates ended up.
Official program information from IU Explore Programs · Last checked Oct. 2026. Ratings and reviews are from College Actually students. College Actually is independent and not affiliated with Indiana University.
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