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Independent student platform. Not affiliated with Indiana University Bloomington.
Public relations (PR) is a strategic communications process that builds mutually beneficial relationships between organizations and the public. It shapes the public’s understanding and perception of brands, institutions, and people. It’s the driving force behind reputation, trust, and meaningful engagement.
The Public Relations major provides hands-on experience that will help students become efficient and effective communicators for any brand or organization. They will learn to create meaningful communications campaigns in real-world settings in their courses.
The curriculum for this major includes:
Ethical, legal, and social responsibilities in the field of PR
Developing writing and editing skills
Research and statistical tools for PR planning and evaluation
Creation of PR campaigns
A choice of a wide range of media courses across its many forms
Graduates will have the skills to lead conversations that matter across industries, platforms, and communities.
Linked codes have a College Actually course page. Check the bulletin for the full requirements.
Government, Politics, and Public Service · Journalism, Media, and Communication · Marketing, Advertising, and Public Relations
From IU's career guides: ideas to explore, not where graduates ended up.
Official program information from IU Explore Programs · Last checked Oct. 2026. Ratings and reviews are from College Actually students. College Actually is independent and not affiliated with Indiana University.
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