Independent student platform. Not affiliated with Indiana University Bloomington.
Independent student platform. Not affiliated with Indiana University Bloomington.
Sports media influences how fans experience teams, athletes, and the moments that define games. This degree program combines foundational media education with coursework in sports content, production, and management to prepare students for careers across the rapidly evolving sports media landscape.
Majors choose one of the following concentrations to specialize their degree.
Sports Content: Build skills in writing, broadcasting, social media, and multimedia storytelling.
Sport Media Management: Learn how strategy, audience insight, and industry relationships determine how content is created and monetized.
Sports Production: Build a strong foundation in the roles that make broadcasts work smoothly, from camera operations and audio to producing and directing.
Sports Media majors will gain hands-on experience through industry-focused classes and student productions, developing skills to create compelling stories and produce professional-grade content.
Linked codes have a College Actually course page. Check the bulletin for the full requirements.
Entertainment and Sports · Journalism, Media, and Communication · Marketing, Advertising, and Public Relations
From IU's career guides: ideas to explore, not where graduates ended up.
Official program information from IU Explore Programs · Last checked Oct. 2026. Ratings and reviews are from College Actually students. College Actually is independent and not affiliated with Indiana University.
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