Marketing

Marketing encompasses all activities related to the marketing and distribution of goods and services, from producers to consumers. Areas of study include buyer behavior, the development of new products, pricing policies, institutions and channels of distribution (including retailing and wholesaling), advertising, professional selling, sales promotion, marketing research, and the management of marketing.

Marketing requires a combination of interpersonal, creative, and analytical skills. It involves researching customer needs and creating, choosing, pricing, and promoting products to satisfy those needs. Marketing is a career that requires good communications skills, the ability to analyze information, and the ability to think creatively about modern needs and trends.